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OUR EXPERTISE

Mystery Visits

CDA carries out an average of 25,000 visits and mystery calls per year in various sectors (Transport, Automotive, Mass Distribution, Specialized Distribution, etc.)

Mystery Visits require a specific technique and great rigor.

At CDA, we call on specialized pollsters who are above all proficient in collecting information, rigorous, and who can:

  • Keep a low profile
  • Prepare (depending on the expected scenario)
  • Pay  attention to every detail

The observation grids are entered:

  • on smartphone
  • on the internet
What is a mystery shopper?

A pollster who behaves like a “lambda customer among others.
A neutral observer placing himself under pre-defined conditions.

He works anonymously, in a real-life situation to check the quality of the reception and the relationship with customers.
He observes all the elements requested by the scenario of his visit, for example: the quality of the reception, the information given, the commercial dynamism, the service rendered, the cleanliness…

After his visit, the Mystery Shopper conveys his feelings and impressions by completing a “compliance grid” or “observation grid” pre-established according to the quality standards that the company wishes to measure.

What are these visits for?

Measuring compliance with quality commitments of

  • a company
  • a point of sale
  • a brand

to guarantee its customers can enjoy a stable and consistent quality of service.

To detect faults in a neutral way and thus, provide the means to correct them.

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Independent and generalist Market Research Company established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Proficiency.

https://www.cdafrance.eu/wp-content/uploads/2020/08/logo-cda-simple-275x164-1.png

Independent and generalist Market Research Society established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Competence.