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OUR EXPERTISE

Qualitative Studies

Although primarily known and recognized for its expertise in quantitative studies, CDA also manages qualitative studies:
  • Exploratory studies
  • Semi-direct and non-direct individual interviews
  • Group meetings
Targets:
  • Current and potential customers
  • Studies on competitors 
For the study, CDA has been developing a partnership with:
  • freelance consultants
  • teams of professional psycho-sociologists
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QUALITATIVE STUDIES

Information gathering methods

CDA offers several methods of collecting information for the realization of your B to B and B to C studies:
  • Individual interviews
  • Focus Groups

Recommended for the rational exploration of factors involved in individual decision-making.

These interviews are usually conducted “face to face” but they can also take place remotely: by phone or web (quali On Line).

  • Personalized recruitment
  • Non-direct or semi-direct interviews
  • Analysis
  • Report
  • Synthesis
  • Simultaneous translation

Recommended for developing collective representations based on group dynamics.

The meetings are carried out ” in the room ” but also ” On Line “

  • Personalized recruitment
  • Logistics (quali fairs, catering, audio and video recording…)
  • Animation
  • Analysis
  • Report
  • Synthesis
  • Simultaneous translation
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Independent and generalist Market Research Company established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Proficiency.

https://www.cdafrance.eu/wp-content/uploads/2020/08/logo-cda-simple-275x164-1.png

Independent and generalist Market Research Society established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Competence.

Copyright 2023 CDA. Design GuesHu

Copyright 2023 CDA. Design GuesHu