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OUR EXPERTISE

Quantitative Studies

Our core business at CDA !
Quantitative studies account for 90% of our activity.
These are studies carried out: :
  • either on a “ representative national sample ” to quantify behaviors or opinions
  • or on a “ reasoned sample ” to test and measure new offers or new concepts, products, services, etc.
The  recruitment  is done:
  • either by the quota method
  • or by the random method
Methodology

“Ad’Hoc” Studies

These studies point to precise and specific targets that meet a specific need of a client.

“Barometric” or “Panels” Studies

Repetitive studies to follow developments, trends and history.
  • Barometric: Constant and repetitive sample over time on interviewees who are constantly renewed.
  • Panels : Constant sample on the same selected individuals.
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QUANTITATIVE STUDIES

Information gathering methods

CDA offers several methods of collecting information for the realization of your B to B and B to C studies:
  • “Face to Face“
  • On the phone
  • On Line

The questionnaire is administered :

  • At home:
    Studies necessary when there is material to show, behavior logs, products to drop off or particularly long questionnaires and / or requiring a “store check”.
    Recruitment:  random, random or on quotas.
    Format: paper (PAPI) or on PC / Tablets (CAPI, CAWI).
  • On site :
    Studies mainly dedicated to tests, pre-tests or post-tests.
    Recruitment:  direct in the street or on pre-recruitment.
    Format: paper (PAPI) or on PC / Tablets (CAPI, CAWI).
  • In public places:
    Shopping centers, transport, street…
    Targeted questionnaire, generally of short duration.
    Recruitment:  random or on quotas.
    Format:  self-administered on paper (PAPI) or smartphone (CAPI, CAWI).

Studies carried out in partnership with a call center in Paris equipped with efficient telephony software, databases and monitoring.
Recruitment:  on file or random (Database).
Format:  CATI, CAWI.

Recruitment of Internet users in shopping centers, stations, air terminals… for On Line questioning.

Creation and sending of self-administered questionnaires On Line  to interviewees entering customer databases or access panel.

Recruitment and maintenance of On Line panels.

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Independent and generalist Market Research Company established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Proficiency.

https://www.cdafrance.eu/wp-content/uploads/2020/08/logo-cda-simple-275x164-1.png

Independent and generalist Market Research Society established in 1978.

We work with the general public as well as specific targets and carry out “tailor-made” studies carried out with Method, Mastery and Competence.

Copyright 2023 CDA. Design GuesHu

Copyright 2023 CDA. Design GuesHu