Quantitative Studies

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OUR EXPERTISE

Quantitative Studies

Our core business at CDA !
Quantitative studies account for 90% of our activity.

These are studies carried out: :

either on a “ representative national sample ” to quantify behaviors or opinions
or on a “ reasoned sample ” to test and measure new offers or new concepts, products, services, etc.

The recruitment is done:

either by the quota method
or by the random method

Methodology

“Ad’Hoc” Studies

These studies point to precise and specific targets that meet a specific need of a client.

“Barometric” or “Panels” Studies

Repetitive studies to follow developments, trends and history.

Barometric: Constant and repetitive sample over time on interviewees who are constantly renewed.
Panels : Constant sample on the same selected individuals.

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QUANTITATIVE STUDIES

Information gathering methods

CDA offers several methods of collecting information for the realization of your B to B and B to C studies:

"Face to Face"
On the phone
On Line

The questionnaire is administered :

At home:
Studies necessary when there is material to show, behavior logs, products to drop off or particularly long questionnaires and / or requiring a “store check”.
Recruitment: random, random or on quotas.
Format: paper (PAPI) or on PC / Tablets (CAPI, CAWI).
On site :
Studies mainly dedicated to tests, pre-tests or post-tests.
Recruitment: direct in the street or on pre-recruitment.
Format: paper (PAPI) or on PC / Tablets (CAPI, CAWI).
In public places:
Shopping centers, transport, street…
Targeted questionnaire, generally of short duration.
Recruitment: random or on quotas.
Format: self-administered on paper (PAPI) or smartphone (CAPI, CAWI).

Studies carried out in partnership with a call center in Paris equipped with efficient telephony software, databases and monitoring.
Recruitment: on file or random (Database).
Format: CATI, CAWI.

Recruitment of Internet users in shopping centers, stations, air terminals… for On Line questioning.

Creation and sending of self-administered questionnaires On Line to interviewees entering customer databases or access panel.

Recruitment and maintenance of On Line panels.